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A weekly letter from Gino Wickman and Rob Dube. Receive honest reflections on energy, inner peace, and what it really means to live a driven life.

About the founders

Gino and Rob have spent decades working with entrepreneurs helping them master their outside world. Now they are excited to share the teachings and tools they have learned on their own journeys to help highly driven entrepreneurs begin mastering their inner world.

Smiling middle-aged man with a bald head and beard, wearing a dark gray long-sleeve shirt, sitting on a couch near a window with natural light.

Gino Wickman

Smiling man in black shirt outdoors with greenery and stone in background

Rob Dube

A diagram showing four steps in a process from 8am to 10am. The steps are true self assessment, the 10 disciplines, true self mastermind, and shine.

HOW DO WE GET THERE?

Discover where you are on your Journey

The Shed and Shine Process helps you look inward to unlock true entrepreneurial freedom, so you can shed the layers between you and success.

Assess where you are in your True Self journey. Understand who you are and why you’re making the decisions you’re making in your life. Protect your time and energy so you have freedom of mind, and time in your life to show up and be more present.

Once you are free, then you can truly Shine. Create greater impact while experiencing immense inner peace.